Internet Business

New Video: Julie Milunic Publisher of Natural Triad Magazine - How I Did it!

June 24, 2009

New Video: Julie Milunic Publisher of Natural Triad Magazine - How I Did it!

In this installment of the "How I Did it" series, I bring you Julie Milunic, Publisher of Natural Triad Magazine - www.NaturalTriad.com.

Julie gives a very entertaining, inspiring, and educational presentation. She shares a lot of detail about her background that lays the foundation for how Natural Triad Magazine came to be. She also talks frankly and honestly about how she overcame a devastating setback in her career.

Julie gives a lot of very solid advice in the question and answer session in the second half of the presentation.

Click Here to Watch Complete Video

Until next time,
Fred

P.S. Click the "Free Videos" link under Categories, or here to see the other free videos I have available - these videos contain valuable information from very successful people. You're not doing yourself any favors by NOT watching them!

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Are You Gambling or Do You Have a Business?

June 22, 2009

Stop gambling with your business and get the information you need to create, start, and run a successful internet business.

I've just released my latest product, Masters of Online Income - an Interview with Eric Graham! Unless you're following proven methods with your internet business, you're gambling. To succeed you need the information that we detail in this DVD interview.

Click to order: Order DVD

Click for full sales page: www.MastersOfOnlineIncome.com

Here's what fellow Internet Marketer Steven Lohrenz said about this DVD:

Click to order: Order DVD

Click for full sales page: www.MastersOfOnlineIncome.com

Until next time,
Fred

P.S.
Shhhh... click here to find out how to get this DVD free

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Masters Of Online Income - Interview With Eric Graham

June 19, 2009

Masters of Online Income, Eric Graham Interview

I've just released my latest product, Masters of Online Income - an Interview with Eric Graham!

As a reader of this blog, you can SAVE $50 until Monday at midnight eastern time U.S. (6/22/2009).

For a preview video, and to order:
www.MastersOfOnlineIncome.com

Are you tired of failure because you never seem to know what the insiders know? Do you wonder why your attempts at an online business never seem to pan out? This interview will show you first hand how an online millionaire would start over if he were to suddenly find himself flipping burgers and broke...

Insider Secrets to:

• Make More Money


• Save Time


• Avoid Frustration


• Avoid Costly Mistakes


• Succeed Online

For a preview video, and to order:
www.MastersOfOnlineIncome.com

Until next time,
Fred

P.S.
Subscribers to my list were able to save even more! Plus they were offered a way to get up to 2 copies of the DVD FREE! If you're not a subscriber, please sign up using the form below, so that you'll have the same insider advantages with next product I release!

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Dirty Towels, Cheap Sex, and the Art of Social Influence...

June 17, 2009

Photo by - Lee Hinshaw

Have you read about the dirty towel persuasion study led by Noah Goldstein? Well, it's not exactly about dirty towels, it's actually about getting more hotel guests to reuse their towels vs. reaching for a new towel every time they need one. Goldstein and his team used different types of signs asking guests to reuse towels. If you've stayed in a hotel you're probably seen a little sign in the bathroom asking you to help conserve water and help the environment by reusing your towels.

It turns out that helping the environment was not the winning way to ask. You'd think that most people would reuse their towels simply because it's beneficial to the actual planet we live on. Not so. The signs with the environmental message alone did not produce the best results.

I'll tell you what message won in a minute, but what about bribing the guests? Obviously, in addition to saving the planet, the hotel saves a few bucks too if people reuse towels: they don't have to wash as many as often. Why not offer a discount or a rebate or some other incentive? That's where the cheap sex comes in... you knew it would be in here somewhere! Imagine a guy in a bar trying to make a pass at an attractive girl. His chances depend on a multitude of variables. He may or may not succeed. But if he slaps a $10 bill down on the table and infers that's what he's willing to pay, you can bet his chances just dropped to a big fat 0! Plus, he'll probably get slapped, or worse! My point is that unless the hotel could offer a sizable bribe, it would backfire. Instead of both parties doing something mutually beneficial, it becomes a transaction and is cheapened.

What about the hotel donating to environmental causes with some of their savings? This only proved effective when the message indicated that they had already donated, not that they would donate in the future based on towel reuse.

In addition, there's another twist of human nature that would interpret the bonus or savings of reusing their towels as the price of using new towels. For example, if the hotel said they'd give you a credit of $2 if you reused your towel, some guests would flip that around as the price of using a new towel and think, heck, for $2 bucks I'm using a fresh towel. Don't believe me? They proved it with a study at an Israeli day care by charging a fine for being late to pick your child up. What happened? More parents started being late because to them it was worth the price of the fine!

So what message beat out the environmental message? A message stating that "most of their fellow guests had reused towels" beat the environmental message by about 25%. That's it. Nothing really important - just tell them everyone else is doing it and bang - they'll do it. Humm... seems like something we should remember don't it! Social influence is powerful stuff!

Goldstein tweaked the social message a little more to read something along the lines of "guests who have stayed in this room reused towels" and that worked even better. The closer you can bring it to home the better!

So why did the message about the hotel already donating to a valid cause make a difference? A little thing called reciprocity. Meaning that if I do something for you, you'll feel a little obligated to do something for me. Especially if what I do for you was not asked for by you. In this case, the hotel had donated, so the guests felt obligated to pitch in and reuse their towels as their way of donating too.

Combining the social message with the already donated message produced a 45% increase in towel reuse.

There are some great lessons here.

Until next time,
Fred

P.S.
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P.P.S.
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Dr. Jeffrey Segal of Medical Justice: How I Did It

June 16, 2009

Dr. Jeffrey Segal: "How I Did It"

Dr. Jeffrey Segal, www.MedicalJustice.com

This is a continuation of the "How I Did it" Series featuring Dr. Jeffrey Segal, Founder and CEO of Medical Justice, www.MedicalJustice.com speaking as part of the "How I Did it" series at the Nussbaum Center for Entrepreneurship in Greensboro, NC. www.NussbaumCFE.com.

Medical Justice protects physicians' reputations and deters proponents of frivolous medical malpractice lawsuits.

Dr. Jeffrey Segal, Chief Executive Officer and Founder of Medical Justice, is a board-certified neurosurgeon. Dr. Segal is a Fellow of the American College of Surgeons and a member of the American Association of Neurological Surgeons as well as the North American Spine Society. In the process of conceiving, funding, developing, and growing Medical Justice, Dr. Segal has established himself as one of the country's leading authorities on medical malpractice issues, counterclaims, and Internet-based assaults on reputation.

In this presentation, Dr. Segal shares his insight and experience on starting and growing a small business. As a "Serial Entrepreneur" he shares his "rules" for success as well as humorous anecdotes.

Trust me when I say that you will learn something from this video!

Until next time,
Fred

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14 Tips to Transform Your Headlines from Mush to Masterpiece!

June 5, 2009

Take Your Headlines From This...

To This!!!

If you don't have a good headline you may as well not worry about the rest of your article, sales letter, ad, or whatever.

In my upcoming, soon to be released DVD interview with Eric Graham, he says the sole purpose of a headline is to get the reader to read the next sentence or paragraph: that you should not try to sell from the headline.

He's correct of course, because if your headline does not entice a person to investigate and read more, then he or she will never read the rest of your sales letter, ad, article, etc. If you're selling something, and the reader never reads what you've written, you will not sell much... they'll never get to the "buy button".

I'm going to take it a step farther and add to what Eric said by adding that you want your headline to get the CORRECT readers to read the next part of what you've written. For example, if you're selling hard to find replacement lawn mower blades but you've written a headline that only seems to attract people wanting to grow greener grass, then you're not going to sell many blades. You may get lucky and sell a few because the two groups are related, but you would sell many more times the number of blades if your headline caught the attention of those looking for hard to find replacement lawn mower blades.

Sounds like common sense right? But how many times have you written a headline that marginally addresses the target consumer of your product, service, or article? If you're like me, the answer is a lot!

You have to speak directly to the person you're trying to sell, or reach. It's very tempting when writing headlines to try the "fisherman with a net" approach and write something that may appeal to and attract anyone and everyone. There's no faster approach to failure. There's no place for politically correct, washy-washy, limp-wristed headline writing when it comes to successful marketing. Instead of using a net and just haphazardly and blindly throwing that net out into the water hoping to catch something, you need to be exact. You need the correct type and size of fishing pole, the correct weight of line, proper type of reel, and most important of all, you need to have the best type of lure for the type of fish you're after. I don't fish much, but those that do usually have a tackle box full of bass lures, or trout flies, etc. Bass fishermen don't fish for large mouth bass with trout flies, they use bass lures.

It's very tempting when writing headlines to just throw them together and not give them the proper amount of attention. After all, you've written such commanding copy in your sales letter, article, or ad that it could stand on its own, even without a headline. This is your mind playing tricks on you. These are the same kind of tricks that keep you from doing those last few reps in the gym when working out. Or that tells you it's OK to eat that doughnut or second bowl of ice cream because you've been working really hard and deserve it. Do you think that those people you see on TV that weigh 800 pounds and can't get out of bed set out to be that obese? No, the mind can play tricks on you that will lead you, in a zigzagging kind of path, to catastrophic failure. The same thing applies to writing headlines.

The cold hard fact is that if you don't have a strong headline, targeted at the exact individual you want reading your copy... you will fail. This is a war. Make no mistake about it. You're fighting for a tiny slice of someone's attention and that's all you can ever hope to get. Fail to use every weapon in your arsenal correctly and you will fail.

When Jesus spoke to the woman at the well (John 4:4-42) he didn't use generalities. Jesus didn't try to please everyone. He didn't speak as a politician in Washington does. No, he called it as he saw it. He told her in no uncertain terms what he could do for her and what she had done in her past. He talked directly to this woman in a way that she could understand, and in turn caused many in that town to believe. This is repeated many times in the Bible - Jesus talks to an individual and converts a group. If it's a good enough tactic for Jesus, then Bubba, it's good enough for me and you!

My Headline Writing Tips:

1. Don't try to do it all in one session or sitting.


2. Think of several people that fit the target audience and make your writing talk to them INDIVIDUALLY, not as a group. I actually try to think of people I know.


3. Target your headlines like the treble hooks on a fishing lure to ONE PERSON.


4. Don't worry about the ones that get away (if your headline is correct, the ones that get away are not the ones you care about anyway)


5. Write many more headlines than you think is even remotely sane! And then pick out the best ones.


6. Use some type of testing to determine which headlines are winners.


7. Don't become emotionally attached to certain headlines just because you like them. If they don't produce results, then they become a casualty of war.


8. Focus on the outcome or resulting improvement, not the problem. Remember, Jesus didn't tell the woman at the well that she was going to burn in Hell for eternity; he said "whoever drinks of the water that I shall give him will never thirst. But the water that I shall give him will become in him a fountain of water springing up into everlasting life."


9. A positive spin generally works better than a negative spin.


10. Did I mention you should test and track so you actually know what is working and what is not?


11. Curiosity is good, humor is generally not.


12. Be specific: don't say "New Faster Version", say "Now 3 Times Faster".


13. The rhythm of the syllables of the words can be very important, some have said almost as important as the words themselves.


14. Headlines should be easy to read and understand. People are ultra-busy, you may only get a fraction of a second of their time and your headline has to speak TO THEM in that fraction of a second.

Fred's Marketing 101 Law:
You will always, and I repeat always, be surprised at what actually works.

Until next time,
Fred

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